Products

Gentle, refreshing, and delightfully fragrant Key Benefits Soft, baby-friendly fragrance Refreshes and comforts delicate skin Non-irritating, skin-safe formula Novo Baby Cologne surrounds your baby in a gentle, refreshing fragrance. The formula combines skin-friendly ingredients like castor oil and glycerin to deliver a soft, soothing finish that is safe for daily...

Nourishing, gentle, and perfect for delicate skin Key Benefits Provides deep daily hydration Helps maintain soft, supple skin Lightweight, fast-absorbing texture Enriched with Shea Butter and Vitamin E Novo Baby Lotion delivers long-lasting moisture with Shea Butter, Glycerin, and Vitamin E. This gentle daily lotion helps protect delicate skin, keeping...

Made with Aloe Vera and Vitamin E — Pure care for delicate skin Key Benefits Deep hydration for lasting softness Soothes and protects delicate skin Lightweight, non-greasy feel Gentle fragrance for everyday freshness Nurture your baby's delicate skin with Novo Baby Oil, a gentle blend of Aloe Vera, Vitamin E,...

Gentle cleaning with 99% purified water — safe for sensitive skin Key Benefits 99% purified water for gentle cleansing Alcohol-free, paraben-free, and pH balanced Thick 3D honeycomb texture for effective wipes Dermatologist tested and safe for newborns NovoBaby Wipes are made with 99% purified water and natural extracts of aloe,...

Gentle cleaning with 99% purified water — safe for sensitive skin Key Benefits 99% purified water for gentle cleansing Alcohol-free, paraben-free, and pH balanced Thick 3D honeycomb texture for effective wipes Dermatologist tested and safe for newborns NovoBaby Wipes are made with 99% purified water and natural extracts of aloe,...

Gentle protection and relief for your baby's delicate skin Key Benefits Creates a protective barrier against wetness Hydrates and soothes irritated skin Enriched with vitamins to support skin barrier Gentle enough for daily use Protect and care for your baby's skin with Novo Baby Diaper Rash Cream. Formulated with Zinc...

Gentle, safe, and perfect for delicate hair — tear-free joy in every wash Key Benefits Tear-free formula for stress-free baths Gentle cleansing for delicate hair and scalp Rich, creamy lather rinses easily Leaves hair soft, manageable, and fresh-smelling Make bath time enjoyable with Novo Baby Tear-Free Shampoo. The mild formula...

For color-treated hair — nourishes with Argan Oil, Jojoba Oil & Grapefruit Extract Detangles and softens treated hair Protects color vibrancy and shine Nourishes with antioxidants Free from sulfates, parabens, and gluten NovoHair Color Protect Conditioner helps lock in color while keeping hair soft, smooth, and manageable. Infused with Argan...

For color-treated hair — nourishes with Argan Oil, Jojoba Oil & Grapefruit Extract Detangles and softens treated hair Protects color vibrancy and reduces dryness Nourishes with antioxidants and adds vitality to hair  Free from sulfates, parabens, and gluten NovoHair Color Protect Conditioner helps lock in color while keeping hair soft,...

For color-treated hair — with Argan Oil, Jojoba Oil & Grapefruit Extract Protects against fading and dullness Moisturizes colored or bleached hair Enhances color vibrancy and shine Free from sulfates, parabens, and gluten NovoHair Color Protect Shampoo is designed for color-treated hair. Enriched with Argan Oil, Jojoba Oil, and Grapefruit...

For curly, coily, and textured hair — nourishes with Shea Butter, Jojoba Oil & Keratin Hydrates and softens curls Adds shine and detangles easily Locks in moisture for bounce Free from sulfates, parabens, and gluten NovoHair Curl & Shine Conditioner hydrates and nourishes textured hair with Shea Butter, Jojoba Oil,...

For curly, coily, and textured hair — nourishes with Shea Butter, Jojoba Oil & Panthenol Deeply hydrates and reduces frizz for smoother curls Adds moisture and protects curls from dryness Enhances curl definition and adds shine Free from sulfates, parabens, and gluten  NovoHair Curl & Shine Conditioner hydrates and nourishes...