Care You Can Trust. Quality You Can Afford.

NovoCare was born from a simple belief: every family deserves access to safe, effective personal care products without compromise. Based in Dubai, we create baby care, skin care, and hair care products that meet the highest international standards while remaining accessible to everyday families across the UAE and GCC.

Our Mission

To deliver high-quality, FDA-approved formulations that combine scientifically backed ingredients with a focus on safety and everyday usability. We believe transparency builds trust—full ingredient disclosure, bilingual packaging, and dermatologist-tested formulas gentle enough for your whole family.

What We Stand For

Safety first—dermatologist-tested formulations free from harsh chemicals. Honest ingredients with no hidden surprises. Real value through premium quality at fair prices. And products made specifically for Gulf climate and lifestyle needs, from humidity-fighting hair care to hydrating formulas that suit our warm environment.