Products

A soft, gentle fragrance made for your baby's delicate skin. Key Benefits   Baby-safe fragrance gentle enough for daily use Refreshes and comforts without irritating delicate skin Skin-friendly formula with Glycerin and Castor Oil Leaves a light, clean scent that lasts NovoBaby Cologne wraps your baby in a soft, gentle...

Long-lasting moisture made with Shea Butter and Vitamin E for soft, healthy skin every day. Key Benefits Provides deep, long-lasting hydration for daily use Keeps skin soft, smooth, and protected throughout the day Fast-absorbing, lightweight texture that never feels heavy Enriched with Shea Butter and Vitamin E for nourished, healthy...

Made with Aloe Vera and Vitamin E — Pure, lightweight care for delicate skin  Key Benefits Deeply hydrates without leaving a greasy or heavy feel Soothes and protects sensitive newborn skin after every bath Lightweight formula absorbs quickly for all-day softness Gentle fragrance safe for everyday use Your baby's skin...

99% purified water, gentle on baby skin — clean, fresh, and safe with every wipe. Key Benefits Made with 99% purified water for the gentlest possible clean Alcohol-free, paraben-free, and pH balanced for sensitive skin Thick 3D honeycomb texture that cleans effectively without rubbing Dermatologist tested and safe for newborns...

99% purified water, gentle on baby skin — clean, fresh, and safe with every wipe. Key Benefits Made with 99% purified water for the gentlest possible clean Alcohol-free, paraben-free, and pH balanced for sensitive skin Thick 3D honeycomb texture that cleans effectively without rubbing Dermatologist tested and safe for newborns...

Gentle protection and relief for your baby's delicate skin Key Benefits Forms a lasting barrier that protects through every diaper change Soothes redness and irritation fast, even on sensitive newborn skin Rebuilds the natural skin barrier with Vitamin E and Niacinamide No parabens, no sulfates — safe and gentle enough...

Gentle enough for newborns, effective enough for every wash. Key Benefits: Tear-free formula for stress-free baths Gentle cleansing for delicate hair and scalp Rich lather that rinses away cleanly with no residue Leaves hair soft, manageable, and lightly fresh Bath time should be a moment your baby enjoys, not dreads....

For color-treated hair — nourishes with Argan Oil, Jojoba Oil & Grapefruit Extract Detangles and softens treated hair Protects color vibrancy and shine Nourishes with antioxidants Free from sulfates, parabens, and gluten NovoHair Color Protect Conditioner helps lock in color while keeping hair soft, smooth, and manageable. Infused with Argan...

For color-treated hair — nourishes with Argan Oil, Jojoba Oil & Grapefruit Extract Detangles and softens treated hair Protects color vibrancy and reduces dryness Nourishes with antioxidants and adds vitality to hair  Free from sulfates, parabens, and gluten NovoHair Color Protect Conditioner helps lock in color while keeping hair soft,...

For color-treated hair — with Argan Oil, Jojoba Oil & Grapefruit Extract Protects against fading and dullness Moisturizes colored or bleached hair Enhances color vibrancy and shine Free from sulfates, parabens, and gluten NovoHair Color Protect Shampoo is designed for color-treated hair. Enriched with Argan Oil, Jojoba Oil, and Grapefruit...

For curly, coily, and textured hair — nourishes with Shea Butter, Jojoba Oil & Keratin Hydrates and softens curls Adds shine and detangles easily Locks in moisture for bounce Free from sulfates, parabens, and gluten NovoHair Curl & Shine Conditioner hydrates and nourishes textured hair with Shea Butter, Jojoba Oil,...

For curly, coily, and textured hair — nourishes with Shea Butter, Jojoba Oil & Panthenol Deeply hydrates and reduces frizz for smoother curls Adds moisture and protects curls from dryness Enhances curl definition and adds shine Free from sulfates, parabens, and gluten  NovoHair Curl & Shine Conditioner hydrates and nourishes...